The Web Success Pyramid

You probably already know this: Your internet marketing strategy should be making money for your company.

And you may also know that how to do that is not so obvious.

Springfield, MO web design company Red Kite Marketing has developed an approach based on what we call "The Web Success Pyramid."

When we start to design your website, the first thing we do is share how we create a site that attracts traffic and converts visitors into customers.

The Pyramid serves as a road map, helping you leverage the Internet to grow your business and boost your bottom line. Here's a brief idea of how the Pyramid is structured.

Design and Usability is the base. A good site has an appealing design and is easy to navigate.

Keyword Research & Targeting come next. We define your target market and discover their keywords and phrases, then incorporate them into your headlines, page titles, and content.

At the Page Content & Development level, we create the actual information for your site - articles, blogs, videos - to keep your visitors interested. The longer they stay on your pages, the better the chance they ultimately become your customers.

On-Page Optimization combines keyword research and content development to create pages pleasing to both human readers and web 'crawlers.' Now we review Head Tags, the URL, Body Tags, Internal Links and Page Architecture to build an optimized page that produces high organic search ranking.

Off-Page Optimization involves building postings and activities outside of the website to attract traffic and search rank. Included are directory site listings, RSS submissions, press releases, and forum postings, among others. These strategies increase links back to your website.

Syndication and Link Building
This is another way for the various strategies to pull together to enhance all the work done in content development. For example, a new video can lead to a blog posting, press releases, forum postings, article submissions, and new content for Facebook or Twitter.

Social Media
It appears at the top because its the newest element for success. Social Media connections are extremely powerful, but need diligence and commitment. We can get you started, or we can do the postings for you.