Off-Page Local SEO
What are people saying about you? Off-page SEO measures this, in complicated algorithms that the search engines interpret.
When Google and Bing find third party websites that form links back to yours (conveniently called backlinks), they give them value.
Blog posts, articles and newsletters are all ways of creating links back to your site, enhancing search results.
Video is another form of content that performs well for SEO. Videos posted on a YouTube channel, for example, encourage viewers via tags and content to refer to your website. Naturally, the video title and relevant keyword phrase match is important. At this time, videos posted on local sites do extremely well for SEO.
The bottom line here is getting links. Search Engines look at links from other sites as a sign of quality and trust.
We can help you brainstorm what makes sense in your particular market and, if you’d like, ghostwrite your blogs, newsletters and articles. We also write press releases which can be posted to a large number of on-line PR services. We include a link back to your site. Your business gets a double-barreled shot at publicity: once in the story and once through the links.
SEO is not a one-time thing, though. It’s a marketing tactic that becomes an integral part of your marketing strategy. And as more people use the internet to find local restaurants, goods, and services, SEO could become one of the more important components of your marketing plan.
Talk to us today about building your SEO program – your future growth needs it!