The Growing Importance of Local Search
Remember the days of paging through the phone book to find a business with goods or services you needed? That was Local Search.
Now most of us do our local searches online, and fact is, if your business is not optimized for local search, you're giving away customers to your competitors who are.
Research has shown that 83% of consumers who do a local search follow up with an in-store visit, phone call, or purchase. And 66% of online searchers will use local search to find offline businesses. That's a really big percentage of your potential market!
And look at this: over 60% of Americans have substituted the internet and local search for phonebooks.
So How Do We Optimize Your Website for Local Search?
There are some basics:
First, we help you eliminate data confusion. That means making sure your business name, address, and phone number appear exactly the same everywhere you've published them on the Web. (And do be sure to ALWAYS include your street address so customers can find you!)
We can help you claim your Google Place Page, filling it out and verifying it, then posting as many videos, photos, and reviews as you want. We'll ensure you use proper category associations, matching these with the appropriate keywords for your business.
More and more customers use their mobile phones to find local businesses while walking or driving around. We'll make sure you are showing up in their searches.
Want to learn more? There are other at least another half dozen important factors that can build local search success. Fill out the contact form and ask for our free article about complete activities needed to rank high in Local Search. Then call Red Kite Marketing, and let us help you build your Local SEO.