Blog Post - Who Writes the Copy??
Web Content Writing
We often get clients who have things they specifically want to say on their site, and that’s terrific. We want, and need, your input. No one knows your business as well as you do.
On the other hand, most business folks don’t know web writing. It’s not enough to just write down the things you’ve put on your business cards or in your brochures. Even if you’ve had those items written professionally, they were written with the specific project in mind. In other words, a brochure is written like a brochure. A press release is written like a press release. And web copy is written like…you guessed it, web copy.
So what does that mean?
Actually, it means plenty, and it can mean the success or failure of your website. First of all, good web writing is loaded with SEO keyword phrases. And that’s a two-step process for the web copywriter.
First, the writer has to research and locate the very best keywords for your product or business. Good writers are often researchers, and good web writers are always researchers.
Then – and this is the tricky part—the keywords need to be written into sentences that sound natural and are easily understood. The keywords shouldn’t be obvious or just thrown in to get them on the page. That takes both time and skill to accomplish.
Lastly, your web content should be informational, compelling, well-written and grammatically correct. Spelling should be perfect, too. There should be enough information to keep the visitor on the page and interested, but not so much that he starts to yawn and heads back to Facebook or other on-line entertainment. (Or, worst of all, the site of one of your competitors!)
Website copywriters are a distinct breed. We may come from other writing disciplines, but we end up here because we love the process of creating web copy. So write down the information you want the public to know about you, and then let the website copywriter do his magic. You’ll be happy with the results, and hey-- that means you can use your lunch hour doing the things you really love to do.